Basri Efe Eryiğit

SigortaAcentesi.com is a RS Automotive Group company.

• Planning and managing content across digital channels.
• Running and optimizing performance marketing campaigns (Google & Meta).
• Supporting SEO strategies and keyword research.
• Tracking and reporting on digital performance metrics.
• Contributing to overall brand growth efforts.

As the President of Özyeğin University Business Club, I lead a team of 100 individuals across six departments, managing all activities for our 3000 members. My core responsibilities include organizing career events that bridge students with the professional world, conducting corporate negotiations, and providing students with comprehensive insights into corporate life.

This role has equipped me with significant experience in strategic planning, team management, event organization, and stakeholder relations. Below are some visuals from events organized by our club:

• Organized career events with 3000 members.
• Conducted corporate conversations with companies and performed research on companies meeting specific criteria.
• Led a team of 100 people from six different departments.
• Provided comprehensive information to students about corporate life.

As a Digital Marketing Intern at EVYAP, a leading FMCG company with a diverse portfolio including major brands like Duru, Arko, and Activex, I actively contributed to enhancing their digital presence. My responsibilities involved supporting the digital marketing team in planning and executing campaigns, with a focus on SEO strategies and data analysis to optimize performance across various brands. I also played a role in managing social media content and was involved in communications with external digital agencies to coordinate marketing efforts.

• Supported the planning and implementation of digital marketing strategies for key Evyap brands.
• Contributed to SEO optimization efforts and data analysis to improve online visibility and campaign effectiveness.
• Assisted in managing and monitoring content across various social media platforms.
• Conducted market and competitor analysis to identify digital trends and opportunities.
• Liaised with external digital marketing agencies for campaign coordination and execution.
• Gained experience in performance marketing and reporting on campaign metrics.

As a Co-Founder of Viralight App, I played a key role in launching an AI-powered influencer management application designed to optimize content performance. My contributions spanned managing paid advertising campaigns on the App Store and social media, implementing App Store Optimization (ASO) techniques to enhance visibility and drive downloads, and collaborating closely with developers to refine user experience and overall app performance.

• Co-led the launch of an AI-powered influencer management application.
• Managed paid advertising campaigns on App Store and social media platforms.
• Executed App Store Optimization (ASO) strategies to increase organic downloads.
• Collaborated with the development team to improve app features and user experience.

View Viralight on the App Store →

In my role as Co-Founder of Fridge Buddy App, I was instrumental in developing an innovative AI-powered food tracking application. This app featured photo recognition for easy item logging and smart expiry alerts to minimize food waste. I focused on applying ASO strategies to boost organic downloads and user acquisition, and worked in tandem with developers to enhance app functionality and the user interface for a seamless experience.

• Co-developed an AI-powered food tracking app with photo recognition and expiry alerts.
• Implemented App Store Optimization (ASO) to drive organic user acquisition.
• Worked with developers to enhance app functionality and user interface design.
• Focused on creating a user-friendly experience to help reduce food waste.

View Fridge Buddy on the App Store →

During my volunteer internship at ZARASTRO ART, I gained valuable insights into the art world, focusing on marketing and sales within the contemporary art scene. My responsibilities included learning about advertising, startup dynamics, SEM, and SEO. I also acquired practical skills in networking within the contemporary art community and organizing events. A key achievement was optimizing the company's website, which led to improvements in speed, sales, and advertisement effectiveness.

• Gained foundational knowledge in art marketing, sales, SEM, and SEO.
• Developed skills in contemporary art networking and event organization.
• Contributed to website optimization, resulting in improved performance and sales.
• Assisted with digital advertising efforts and content creation.

At ASYALOGIC, I worked as a Part-Time Data Entry Operator, where my primary role involved collecting data related to sports competitions and accurately entering it into the company's system. This position required attention to detail and the ability to process information quickly and efficiently, ensuring that data was collected in real-time and transmitted to the relevant institutions without delay.

• Collected and entered data on sports competitions with high accuracy.
• Ensured timely transmission of data to necessary institutions.
• Developed strong attention to detail and data management skills.

My volunteer internship at DOGER KIMYA TARIM LTD. STI. provided me with foundational knowledge in the export sector. During this time, I learned about the necessary documentation and procedures for international trade. Additionally, I gained practical understanding of financial instruments such as writing checks and promissory notes, which are crucial in business operations.

• Acquired essential information regarding export processes and documentation.
• Learned about financial instruments like checks and promissory notes.
• Gained exposure to the operational aspects of a chemical and agricultural products company.