Basri Efe Eryiğit

• Conducted thorough market analysis to identify profitable niches and high-demand products, curating a diverse product portfolio.
• Built and maintained strong relationships with reliable suppliers to ensure seamless order fulfillment and minimize operational bottlenecks.
• Created and managed the company’s online store using Shopify, including product listing optimization, user interface design, and ongoing store maintenance.
• Designed and edited marketing creatives using Canva and CapCut at an intermediate level to support digital campaigns.
• Developed and executed targeted digital marketing campaigns (social media ads, SEO, email marketing) to increase traffic and sales.
• Provided exceptional customer support, managed inquiries, and resolved issues to ensure high customer satisfaction.
• Performed budget planning, cost tracking, and profit-loss analysis to monitor financial health and guide strategic decisions.

SigortaAcentesi.com is a RS Automotive Group company.

• Conducting SEO activities and performing keyword research to improve organic visibility.
• Planning, managing, and optimizing performance marketing campaigns on Google and Meta platforms.
• Analyzing website traffic and user behavior using Google Analytics to guide strategic decisions.
• Developing content plans and communication strategies for digital channels.

As the President of Özyeğin University Business Club, I lead a team of 100 individuals across six departments, managing all activities for our 3000 members. My core responsibilities include organizing career events that bridge students with the professional world, conducting corporate negotiations, and providing students with comprehensive insights into corporate life.

This role has equipped me with significant experience in strategic planning, team management, event organization, and stakeholder relations. Below are some visuals from events organized by our club:

• Organized career events with 3000 members.
• Conducted corporate conversations with companies and performed research on companies meeting specific criteria.
• Led a team of 100 people from six different departments.
• Provided comprehensive information to students about corporate life.

As a Digital Marketing Intern at EVYAP, a leading FMCG company with a diverse portfolio including major brands like Duru, Arko, and Activex, I actively contributed to enhancing their digital presence. My responsibilities involved supporting the digital marketing team in planning and executing campaigns, with a focus on SEO strategies and data analysis to optimize performance across various brands. I also played a role in managing social media content and was involved in communications with external digital agencies to coordinate marketing efforts.

• Supported the planning and implementation of digital marketing campaigns.
• Contributed to data analysis and reporting processes.
• Conducted research on SEO, SEM and performance marketing.
• Assisted in the optimization processes of digital advertising campaigns.
• Managed and monitored content on social media platforms.
• Conducted market and competitor analysis.

As a Co-Founder of Viralight App, I played a key role in launching an AI-powered influencer management application designed to optimize content performance. My contributions spanned managing paid advertising campaigns on the App Store and social media, implementing App Store Optimization (ASO) techniques to enhance visibility and drive downloads, and collaborating closely with developers to refine user experience and overall app performance.

• Launched an AI-powered influencer management app, optimizing content performance.
• Managed paid campaigns on App Store and social media platforms.
• Conducted App Store Optimization (ASO) to boost visibility and downloads.
• Collaborated with developers to enhance user experience and performance.

View Viralight on the App Store →

In my role as Co-Founder of Fridge Buddy App, I was instrumental in developing an innovative AI-powered food tracking application. This app featured photo recognition for easy item logging and smart expiry alerts to minimize food waste. I focused on applying ASO strategies to boost organic downloads and user acquisition, and worked in tandem with developers to enhance app functionality and the user interface for a seamless experience.

• Developed an AI-powered food tracking app with photo recognition and expiry alerts.
• Applied ASO strategies to increase organic downloads and user acquisition.
• Collaborated with developers to improve app functionality and user interface.
• Focused on creating a user-friendly experience to help reduce food waste.

View Fridge Buddy on the App Store →

• Gained knowledge in advertisement, startups, SEM, and SEO.
• Acquired skills in Contemporary Art networking and organizing.
• Optimized website, boosted speed, sales, and advertisement.

• Collected data on sports competitions and entered it into the system.
• Collected data instantly and transmitted it to the necessary institutions.

• Obtained the necessary information to export.
• Learned about write checks and promissory notes.